Programmatic Advertising Performance Specialist



Sportradar is the global market leader in providing statistics, data and data tools as well as video content solutions to the sports industry. We are a heavily growing, truly global company with more than 2.200 employees in 25 offices all over the world. In order to strengthen our business in digital marketing, our newly established “ad:s” team at Sportradar provides a holistic marketing solution enabling sports organizations to efficiently manage their outbound digital marketing activities. We want to grow our team and are therefore looking for a Programmatic Advertising Performance Specialist.

The role’s responsibility lays in developing and managing best-performing programmatic advertising strategies for our advertising clients in the sports environment and optimizing programmatic advertising campaigns to maximum performance. At the same time, the role will provide data-driven insights to our customers, helping them to understand the path of conversion and conversion attribution.


  • Own the day-to-day management of programmatic performance campaigns and optimization on your accounts’ KPIs
  • Maintain a deep understanding of campaign performance indicators, sharing recommendations and insights
  • Understand Digital Advertising KPIs and how to maximize results and achieve success through tactical executions through our proprietary DSP
  • Develop a personal relationship with account representatives, through regular discussion & reporting
  • Support the sales unit with product knowledge, providing sales input and contribute to building up a knowledge base on programmatic trading


  • 3 years or more relevant work experience in programmatic trading on the demand side – no matter on which tech stack
  • Marketer/agency/consultative background, knowledge in programmatic campaign strategy and conversion optimization
  • Experience managing self-serve programmatic performance campaigns and delivering against strong performance goals
  • Deep understanding of ad-tracking technology, Adserver & Conversion-Tracking
  • Excellent communication skills in English (written and spoken), any other European language (in particular German) will be considered as a plus
  • Structured approach with excellent attention to detail Resourceful, problem-solving aptitude
  • Prior experience of working in a fast-paced dynamic environment


  • Be part of a startup-like culture within a global corporation
  • Help build a completely new value proposition for Sportradar’s customers around programmatic advertising
  • Become part of one of the fastest-growing businesses in the digital sports environment and help us scale our operations
  • Be part of a highly motivated, innovative, and dynamic team with people from more than 20 nationalities in our office
  • Exciting job field with the opportunity for personal development
  • Home office and flexible working hours
  • Tickets for sports events, as well as darts and table tennis in the office Team activities, like Happy Hours or marathons
  • For this position, we offer an attractive salary in line with the market.

For legal reasons, we are obligated to state the minimum salary of EUR 29,326 gross/year according to the CBA. However, you can expect a salary starting from EUR 50,000 gross/year if you meet our requirements (based on full-time employment). Depending on your qualifications and experience, an overpayment can be offered.

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